Quiterie Péribère & Jean-Hugues Matichard / Consultants, Polyconseil

Last updated on profile page : February 26th, 2013

BIO

Quiterie Péribère holds a master’s degree in Strategy and Management of International Business from Reims Management School. She started hier career at Polyconseil in 2011 as an analyst addressing various issues mainly for the Telecom and Media industry. Quiterie has a large experience in market study, financial engineering and project management.

A graduate in Telecommunication from the Institut Supérieur d’Electronique de Paris, Jean-Hugues Matichard holds a master’s degree in Strategy and Management of International Business from ESSEC Business School. He started his career at Polyconseil in 2007 as an analyst addressing various issues mainly for the Telecom and Media industry. In recent years, his activity has been focused on management of high-value cross-functional projects aiming at improving connected services in mobility. Jean-Hugues has a large experience in regulation, processes and change management.

By Quiterie Péribère & Jean-Hugues Matichard on ParisTech Review

Les médias traditionnels sauront-ils parler aux Digital Natives ?

Society on February 26th, 2013

Ils ont entre 15 et 34 ans. Ces « digital natives » forment la première génération d'individus ayant presque toujours vécu avec les nouvelles technologies. Ils consomment, lisent, s'informent différemment, et leurs pratiques culturelles bousculent le paysage médiatique. Entre acteurs émergents et médias traditionnels, deux modèles s'affrontent. Les derniers arrivés supplanteront-ils les plus anciens ? Quelles sont les options pour des médias traditionnels en perte de vitesse ?

Traditional Media and the Digital Natives: an Impossible Encounter?

Society on February 26th, 2013

They are between 15 and 34 years old. Nicknamed the “digital natives”, they are the first generation of individuals who have always lived with the new technologies. They eat, read, inform themselves differently, and their cultural practices are shaking up the media landscape. Between traditional media and emerging players, two models are competing. Will the latecomers displace older lions? What options do traditional media have to counter their decline?

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