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A graduate form Northwestern University - Kellogg School of Management’s Executive Program in Marketing, Kunal Bahl is also a Wharton Business School alumni, as part of the dual degree M&T Engineering and Business program at Penn University.
In Feb. 2010, with his partner Rohit Bansal, he transformed their startup MoneySaver, which had been selling physical discount coupons since 2007, into Snapdeal.com, a daily deals platform inspired by Groupon.com.
As soon as 2011, Snapdeal would be transformed in an online marketplace. Snapdeal has grown to become the largest online marketplace in India offering an assortment of 4 million+ products across diverse categories from over 50,000 sellers.
By Kunal Bahl on ParisTech Review
Indian e-commerce firm Snapdeal recently got a major boost: a $627 million investment from SoftBank, the Japanese telecom and media giant. This is the largest investment so far in the Indian e-commerce space. Snapdeal began as an online group discounting site in 2010. In 2012, it transformed itself into a marketplace almost overnight, and today has more than 50,000 merchants, five million products and 30 million users. The company is also entering new categories like real estate and automobiles. But co-founder Kunal Bahl doesn't consider Snapdeal to be an e-commerce player. In a conversation with Knowledge@Wharton, he says the firm is really a technology company, enabling others to do e-commerce.
La plateforme indienne de commerce en ligne Snapdeal accélère, avec un investissement de 627 millions de dollars par SoftBank, le géant japonais des médias et des télécoms - le plus gros investissement jamais réalisé dans l'e-commerce en Inde. Snapdeal a commencé en 2010 comme un site de discount collectif. En 2012, presque d'un jour à l’autre, il s'est transformé en une place de marché qui compte aujourd'hui plus de 50 000 commerçants, cinq millions de produits et 30 millions d'utilisateurs. La société a également investi de nouveaux domaines comme l'immobilier et l'automobile. Son co-fondateur Kunal Bahl ne considère pas Snapdeal comme un e-commerçant. C'est d'abord et avant tout une société technologique, qui permet aux autres de faire du commerce.
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Authors
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Christopher McKenna Director, Centre for Professional Service Firms at Saïd Business School, Oxford
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Nicolas Danet Lead Client Manager, Change.org
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Knowledge@ Wharton Editors
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Ecole des Neurosciences de Paris Ile-de-France The Paris School of Neuroscience
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ParisTech Review Editors
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