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Denis Dauchy is a professor of Corporate Strategy and director of the Executive MBA at EDHEC Business School. Holding a PhD in management, he conducts training seminars for managers and construction strategy in many companies. He is an expert with clubs Progress Association Management.
Alexandre Perrin is an associate professor of business and scientific director of the masters of the EDHEC Grande Ecole program (sector Business Management) strategy. Holding a PhD in management, his research focuses on knowledge management and new collaborative business models.
By Denis Dauchy & Alexandre Perrin on ParisTech Review
When was the last time you rented a DVD from a rental store or through some vending machine in your neighborhood? Faced with new consumption practices, the video industry is evolving rapidly. Business proposals, methods of payment and value chains must be reinvented. But how? The digital strategy deployed by Arte France Développement provides some pointers.
Depuis combien de temps n'avez-vous pas loué un DVD chez un détaillant spécialisé ou via un distributeur automatique de votre quartier ? Confronté à de nouvelles pratiques de consommation, le secteur de la vidéo évolue à grande vitesse. Les propositions commerciales, les modes de rémunération et les chaînes de valeur doivent se réinventer. Mais comment ? La stratégie numérique déployée par Arte France Développement offre quelques repères.
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Authors
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Thierry Salmona Vice-President, Innovation, Research & Technology, Business Support, Imerys
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Jean-Christophe Boulanger & Laurent Mauriac Cofounders, Brief.me
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Stanislas Dehaene Professor at Collège de France, Chair of Experimental Cognitive Psychology
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Knowledge@ Wharton Editors
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ParisTech Review Editors
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