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Arduino: our real boss is the community

Business October 28th, 2015, Federico Musto / President and CEO, Arduino

Open community and collective intelligence have become significant phenomena in all fields where organizations and institutions used to play a leading role. In the business field, where socialstructing has manifested its power the most, we‘ve witnessed the emergence and evolution of Linux, Android, and now the open-source hardware driven by the grand IoT revolution. As an open-source electronic prototyping platform and kit board provider, Arduino has from the very beginning tied itself closely with an expansive user community and developer ecosystem, and has been widely accepted as the global leader in this area.

Tesla’s computer on wheels

Industries October 25th, 2015, Philippe Chain / Former Vice President Quality, Tesla Motors

With the Model S, Tesla offers not only “the best car in the world,” but also an object from the Silicon Valley, closer in its architecture to a mobile electronic device than to a car, in the conventional sense. The electronics and system architecture but also the streamlined user experience: everything is designed in a framework where models are smartphones and tablets. The result is a car that draws its attractiveness from its own features, including its mechanical performance, and from the enchanting experience it promises, more than from simply rational, technical and economic features. Electronics and automotive technology, the best of both worlds, and beyond! This performance owes much to the personality of Elon Musk and to the culture of the company, which shares both the qualities and defects of a start-up. Will this culture survive to a change of scale?

From weightlifter to genius: what changes await car makers

Industries October 17th, 2015, David Allard / Head of Open Innovation and Advanced Research Manager, PSA Peugeot Citroën - Asia Business Unit

Automakers are facing four changes that will altogether change the automotive experience in the few years to come. These four innovations, brought from the consumer electronics industry, include Connectivity, Artificial intelligence, Sensors, and Interface. Each of these four disrupting factors, taken independently, is a powerful wave on its own. When combined, they will redefine the industry.

Articles analyzing why there's no Chinese innovation are all over the place. Meanwhile, the situation is changing at a rapid pace. How do Chinese entrepreneurs move from imitators to innovators? To better understand these issues, our Chinese edition invited a number of pioneers and observers at the front-line of domestic and international innovations.

Six digital marketing traps that CMOs should avoid

Business June 18th, 2015, Gopi Kallayil & Suzie Reider / Chief Evangelist for Brand Marketing & Managing Director of Brand Solutions, Google

Digital media is evolving rapidly and requires more than traditional marketing. Suzie Reider, Google's managing director for brand solutions, and Gopi Kallayil, Google's chief evangelist for brand solutions, highlight six common traps that new-age marketers must avoid.

In February Elon Musk boldly predicted Tesla motors would go where no car company has ever gone before, to a $700 billion market valuation by 2025. To put that in perspective, Apple became the most valuable company in history when it reached a $700 billion market valuation in November 2014. Compared to the automobile industry, $700 billion dwarfs the market value of the five biggest public automobile companies. Together, Toyota, Volkswagen, BMW, Ford and Honda have a market cap of just $522 billion. Is Elon Musk crazy? Or is he planning something only he can see?

The more pervasive the threat, the higher the economic implications: no wonder cybersecurity has come under the spotlight in recent months. What, exactly, is at stake? And should the C-suite take hold?

New digital upstarts are threatening the bottom lines, growth prospects, and even business models of traditional service providers. It’s time for incumbents to innovate... or be left behind.

The future of entreprise – 7 – Towards new value proposals

Business February 19th, 2015, Nicolas Colin / Co-founder and Partner, TheFamily

Business models that emerge today outline a world of hyper-competition: in the digital economy, it's always possible to find both better and cheaper elsewhere. Now, this tendency is spreading beyond the borders of the Net. How can a company survive in this ruthless world? How can it possibly stand out from others? New trends are emerging, new value proposals that could become the cornerstone of tomorrow's economy.

The 8 proven principles for managing innovation

Business January 29th, 2015, Rémi Maniak / Associate Professor at Telecom ParisTech and Researcher at Ecole Polytechnique

Yes, it is possible to rationalize the innovation effort, moving on from managing equilibrium to handling a constant imbalance. No, this is no easy matter. It requires that we revise - and fairly extensively - our natural reflexes and current tools, without slipping into fashionable fads. The good news is that research in management has now identified the principles needed to manage innovation. Here are eight of these principles.

Services in China: a revolution in the making

Business January 23rd, 2015, Wayne Wang / Chairman, CEO and Founder of CDP Group, Former President of the Human Resources Forum of the EU Chamber of Commerce in China, Executive Member of the Council of Shanghai Modern Service Union

In China just like everywhere else, the tertiary sector has long been deemed as an affiliation or an attachment to primary and secondary industries with a certain amount of contribution to employment, but never as a driver of the economy. The game is changing. Industries such as finance and retail are facing a technological reinvention, and great changes are also reshaping HR services.

Uber and Airbnb have undergone regulatory setbacks lately. But as regulators continue to crack the whip, there is little sign they will be able to stem the tide of popularity for these sharing services. Should the very idea of regulation evolve? It should not, at least, exist to protect entrenched industries and shut out competition. But companies like Uber, who have very strong Libertarian streaks, may have to make a move too. Will both sides learn to play together?

The new shanzhai: democratizing innovation in China

Industries December 24th, 2014, David Li / Co-founder of Xinchejian (hackerspace) and Hacked Matter (think tank)

Compared to the evolution of the Maker Movement in Western countries, China has already formed a much larger bottom-up ecosystem, manifesting the ultimate goal of the Maker Movement - democratizing innovation. We call it the New Shanzhai, after the Chinese word for copycat. The question is, what will happen when these two worlds meet together?

Communication is at the forefront of a world of weak ties that form and break up uninterruptedly. By showing their ability to respond to instability and paradoxes, specialists may convert a threatening progress into an opportunity to give a full meaning to their activity: integrate the company into a narrative of common good. But communication of the future will have to reinvent itself.

3D printing and IP rights: some issues, any solutions?

Industries December 16th, 2014, Fatima Ghilassene / Research Officer, Intellectual Property Observatory, INPI (National Institute for Industrial Property, France)

3D printer manufacturing technologies are not new, but what is new is increasing accessibility that follows suit to marketing of small printers at affordable prices. This democratization both fascinates and worries creators and designers as well as decision makers. Often described as the vector for a 3rd industrial revolution, 3D printing, however, does raise questions when it comes to intellectual property rights that the technology may undermine. Certain already existing technical and legal solutions could accompany more extensive use. Nonetheless, there will necessarily be a change in paradigm.

The booming business of industrial spies

Business October 27th, 2014, Philippe Richard / Strategy Consultant

Undercover ops, one of the darker sides of life, occasionally suffers from sudden exposure in the media, witness how the Concorde’s specification blueprints ended up in Russia or when US secret services used massive listening Big Ears (Echelon) to monitor official, supposedly privy phone exchanges. Yet, far from limiting its activities to the covert manoeuvers to access and analyse State secrets, the spy business today has refocused for some time now on industrial targets. The challenges and techniques used evolve constantly. In an open world, where information systems play an increasingly structuring role, the issue of how to protect sensitive data and technologies has now become a priority question.

What would it take for algorithms to take over the C-suite? And what will be senior leaders' most important contributions if they do? The advances of brilliant machines will astound us, but they will transform the lives of senior executives only if managerial advances enable them to. There's still a great deal of work to be done to create data sets worthy of the most intelligent machines and their burgeoning decision-making potential. On top of that, there's a need for senior leaders to let go in ways that run counter to a century of organizational development.

The world market for service robots will represent 25 billion euros in 2015 and could well be 100 billion euros by 2018 and 200 billion in 2023, according to the International Federation of Robotics. If we can assert that this entire high growth sector is emerging, there are, nonetheless, variations to be considered: some robots are close to industrial maturity, while others are still in experimental assessment phases. But the growth trend is now well established. It may not necessarily be spectacular but will affect considerably both developed societies and their economies.

Come year 2030, what will business enterprises look like? Almost every qualified answer points in the same direction, or at least provides a foreseeable trend: if as predicted instability becomes the rule and not the exception, and in a context of an entirely new ecosystem stemming from pervasive digital technologies, business enterprises will have to evolve quite considerably if they wish to remain efficient, sustainable and resilient. What factors come to bear here?

To stay competitive, companies must stop experimenting with digital and commit to transforming themselves into full digital businesses. Here are seven traits that successful digital enterprises share.

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