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Does the Internet empower consumers? Or does it make them more vulnerable to manipulation? While both statements might be correct, the balance tilts definitely toward the latter, says Joseph Turow, a professor of communication at the University of Pennsylvania's Annenberg School. The advertising industry has launched one of history's most massive stealth efforts in social profiling. The result is an increase in intrusive practices that are eroding publishing ethics. Does the solution lie in greater self-regulation or more aggressive oversight by the government?

Digital Mutations and Cognitive Mutations, 1. The Writing Revolution

Society March 23rd, 2012, Jean-Louis Missika / Professor, chair of economy and management of digital industries and new media, CNAM (Paris)

The emergence of a cognitive technology disrupts and rearranges the deliberative processes that govern the practices of a given community or society. Such a disruption can have an impact on the architecture of deliberation networks, on the organizations and individuals who participate in deliberations, or on the standards and conventions that structure them. Or it can have an impact on all at once. As for the current digital revolution, one can understand it better considering the previous great historical mutations, paying a special attention to the debates and criticism they have ignited in their day.

Digital Mutations and Cognitive Mutations, 2. From Gutenberg to Social Networks

Society March 23rd, 2012, Jean-Louis Missika / Professor, chair of economy and management of digital industries and new media, CNAM (Paris)

After the crucial passage from orality to writing, the invention of the printing press brought about an unprecedented reconfiguration of the circulation of information. The construction of scientific knowledge and political discussion was thereby disrupted, with a progressive expansion of reflection circles. Is the Internet but a new stage?

The video game industry is full of paradoxes. The sector is booming and prospects have never been better. However, companies live in a state of constant stress. Faced with the extreme volatility of consumer habits, their competition is merciless. To wage these commercial wars, they are developing business strategies that are as inventive as their most popular games' scenarios.

Bringing the Internet up to Speed

Society February 23rd, 2012, Jean-Bernard Lévy / Chairman of the Management Board, Vivendi

How do we ensure that exponential increases in demand for bandwidth continue to be met both today and tomorrow? What hurdles must be overcome in the race to deploy ultra-high speed networks in the face of a less than favorable economic climate? Reflection on Europe provides fertile grounds for debate over some of the more delicate issues which, at their heart, revolve around new approaches toward network management and a more pragmatic idea of the network neutrality principle.

Companies like Amazon or Sprint are banking on customer lifetime value (CLV), a marketing formula based on the idea of spending money up front to gain customers whose loyalty will reap rewards over the long term. As many companies turn to subscription-based business models, CLV will become a larger issue.

Information is more abundant than ever. Day after day, the flood of data is growing at exponential rates. Barely ten years ago, the main issue for politics and industries, was to hold a firm grip on this daunting explosion. Today, the challenge consists in being able, in real-time, to take advantage and transform into value massive swaths of data.

Open-Source: Untangling a Web of Assumptions

Business October 19th, 2011, Nordine Benkeltoum / Lecturer at LM2O (Centrale Lille) and research associate at the Centre de Gestion Scientifique (Mines ParisTech)

The free software movement when viewed from afar remains poorly understood but on closer inspection reveals a web of surprises. Who knows that around half of all "volunteers" are actually being paid for their contributions? The frontier between commercial and non-commercial activity has become somewhat blurred and the idealized vision of a utopian community actually hides an extremely wide range of actors and entities.

The phenomenon of free has hit many businesses hard, particularly media businesses, argues Saul J. Berman, Global & Americas Leader for the IBM Strategy & Change Consulting Group. In 'Not for Free: Revenue Strategies for a New World', Berman offers lessons from successful business model innovations as well as from failures. Who pays for free content and why new models are essential for success?

The Global Grid

Business July 26th, 2011, McKinsey Quarterly / Editors

The global economy is becoming increasingly interconnected, and innovative businesses are harnessing the power of this network.

Generation “Y”: a tool kit for the puzzled manager

Science and Technology April 6th, 2011, Stéphane Roussel / Senior Executive Vice President Human Ressources, Vivendi

When the French poet Louis Aragon wrote the line "the weight of the future pushes each present moment back to but a memory", its application to either the internet or management would never have entered his mind. And yet, the words of the great poet resonate for the contemporary challenge of information technology in enterprise.

Nearly 40 years ago, telecommuting looked like an unstoppable trend. Today, it still does. Why is this revolution taking so long and what will the future of work look like when it finally arrives?

The revolution in Tunisia and the toppling of Egypt's President Hosni Mubarak resemble any number of prior upheavals, except for one thing - the role played by social media. Facebook, in particular, which once seemed just a high-tech way for teenagers to waste time, is now emerging as an important political tool. Why has social media been so useful to the protesters in North Africa? How will it be applied next? Will it really change the world?

Wikipedia just turned 10. The largest reference work ever produced, the Web site makes vast amounts of knowledge available to everyone that was once available to just a few scholars in major university libraries. But some thinkers say the volunteer-written encyclopedia is itself a sign of something still more important: the rise of social production.

The world is on the brink of yet another technological revolution: "the Internet of Things". Just as the networking of computers led to multiple changes in our lives, the growing networking of things - connecting cars, power grids, even toilets to the Internet - may lead to other profound adjustments. Many forecasters say these changes will make us healthier, wealthier, and safer. But as with any new technology, there are also risks.

In the age when the massive success of social network sites relies on users' willingness to freely disclose their personal data for profiling purposes, issues of user privacy and personal data protection are under the spotlight. This article addresses current developments in the field of decentralized social networking as a way of countering the trade-off between privacy and connectivity in social network services. We argue that such tools may constitute the first attempt to fully leverage the social opportunity of virtual networking tools.

More objects are becoming embedded with sensors and gaining the ability to communicate. The resulting information networks promise to create new business models, improve business processes, and reduce costs and risks.

Julian Assange, the Australian founder of WikiLeaks, the controversial website that has been posting classified government documents, is now being held without bail in the U.K. (since this article has been written, Julian Assange has been released on parole in return for a 283.000 euros bail), awaiting extradition to Sweden for questioning regarding an alleged rape. But sensational news aside, his site's recent release of confidential U.S. State Department cables has implications for businesses and corporations with sensitive information to shield, according to experts at Wharton and the University of Pennsylvania.

Word of mouth used to be just that - what your friends told you about a book, a movie, or a restaurant. Today, we not only have friends to turn to for such information but also thousands of strangers, who are posting their opinions online and leading the rest of us this way or that. This new public reservoir of advice and first-hand experience is leading to a major shift in the relationship between consumers and commerce, creating new opportunities for some companies - and a fresh source of risk.

Social media is the flavor of the day in marketing, the latest in a line of digital innovations that were supposed to "change everything". But media experts say this innovation really is becoming a revolutionary force, not just for consumers but for marketers. Social media's ability to connect people is reinforcing consumer clout, while at the same time giving businesses more data to create better products and services. Still, the power that social media unleashes can turn on a company, all too quickly.

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