français / english / 上海交大巴黎高科评论

Long-term investment: public banks at the center of the game

Business June 30th, 2015, Franck Silvent / Director of Finance, Strategy and Holdings, Caisse des Dépôts Group

In developed countries, particularly in Europe, investment has been sluggish since the 2008 crisis. And yet, money is abundant and there are many needs, especially in regard to long-term, growth-enhancing investments. But private investors are paralyzed. Is there any way out of this down-beat economic environment? Institutional investors are at the center of the game. Among them, public banks and deposits funds can play a significant role. How have these secular institutions returned in the spotlight?

Connected goods will lead to 5 transformations in retail: digital shopping in brick-and-mortar stores, perfect trade promotions, optimal consumer engagement, drastic reductions in counterfeiting and food waste. All this by 2025? The biggest obstacle is the cost of change: technology is already mostly out there.

Six digital marketing traps that CMOs should avoid

Business June 18th, 2015, Gopi Kallayil & Suzie Reider / Chief Evangelist for Brand Marketing & Managing Director of Brand Solutions, Google

Digital media is evolving rapidly and requires more than traditional marketing. Suzie Reider, Google's managing director for brand solutions, and Gopi Kallayil, Google's chief evangelist for brand solutions, highlight six common traps that new-age marketers must avoid.

As omnichannel retailing transforms this nation of 50 million people, retailers around the world should be watching - and learning.

A modern myth debunked: no, consumers are not in control

Business May 7th, 2015, Howard Gross / Founder and Principal, HG Communications, LLC; former Senior Director of Global Communications, The Nielsen Company

Granted marketers no longer exercise the leverage they once did, it is a delusion to assume it has been transferred to consumers; especially in an increasingly complex world where the very notion of control is, itself, becoming a myth.

The more pervasive the threat, the higher the economic implications: no wonder cybersecurity has come under the spotlight in recent months. What, exactly, is at stake? And should the C-suite take hold?

The ingredients for long-term investment are quite simple: all you need is money and favorable legal, accounting, financial and tax conditions. Despite the fact that money is readily available nowadays, the needs for long-term investments are far from being met. How can we change this situation?

Hidden champions are market leaders that are often not well known by the general public. These small and medium size businesses focus on niche markets that they dominate at a national, regional or even global scale, with a market share often exceeding 70%. Exceptionally numerous in Germany, where they form the backbone of the Mittelstand, they explain both this country's exporting power and its resilience to crises.

The future of entreprise – 7 – Towards new value proposals

Business February 19th, 2015, Nicolas Colin / Co-founder and Partner, TheFamily

Business models that emerge today outline a world of hyper-competition: in the digital economy, it's always possible to find both better and cheaper elsewhere. Now, this tendency is spreading beyond the borders of the Net. How can a company survive in this ruthless world? How can it possibly stand out from others? New trends are emerging, new value proposals that could become the cornerstone of tomorrow's economy.

This is the other side of globalization: more and more cases of misunderstanding. However, it is not impossible to avoid them. All you need are a few keys that allow you to step into the other person's shoes. Here are ten such keys, covering some especially sensitive points met in the business world.

The 8 proven principles for managing innovation

Business January 29th, 2015, Rémi Maniak / Associate Professor at Telecom ParisTech and Researcher at Ecole Polytechnique

Yes, it is possible to rationalize the innovation effort, moving on from managing equilibrium to handling a constant imbalance. No, this is no easy matter. It requires that we revise - and fairly extensively - our natural reflexes and current tools, without slipping into fashionable fads. The good news is that research in management has now identified the principles needed to manage innovation. Here are eight of these principles.

Indian e-commerce firm Snapdeal recently got a major boost: a $627 million investment from SoftBank, the Japanese telecom and media giant. This is the largest investment so far in the Indian e-commerce space. Snapdeal began as an online group discounting site in 2010. In 2012, it transformed itself into a marketplace almost overnight, and today has more than 50,000 merchants, five million products and 30 million users. The company is also entering new categories like real estate and automobiles. But co-founder Kunal Bahl doesn't consider Snapdeal to be an e-commerce player. In a conversation with Knowledge@Wharton, he says the firm is really a technology company, enabling others to do e-commerce.

Services in China: a revolution in the making

Business January 23rd, 2015, Wayne Wang / Chairman, CEO and Founder of CDP Group, Former President of the Human Resources Forum of the EU Chamber of Commerce in China, Executive Member of the Council of Shanghai Modern Service Union

In China just like everywhere else, the tertiary sector has long been deemed as an affiliation or an attachment to primary and secondary industries with a certain amount of contribution to employment, but never as a driver of the economy. The game is changing. Industries such as finance and retail are facing a technological reinvention, and great changes are also reshaping HR services.

Uber and Airbnb have undergone regulatory setbacks lately. But as regulators continue to crack the whip, there is little sign they will be able to stem the tide of popularity for these sharing services. Should the very idea of regulation evolve? It should not, at least, exist to protect entrenched industries and shut out competition. But companies like Uber, who have very strong Libertarian streaks, may have to make a move too. Will both sides learn to play together?

Communication is at the forefront of a world of weak ties that form and break up uninterruptedly. By showing their ability to respond to instability and paradoxes, specialists may convert a threatening progress into an opportunity to give a full meaning to their activity: integrate the company into a narrative of common good. But communication of the future will have to reinvent itself.

ParisTech Review has a passion for alternative and disruptive economic models, those that may shape tomorrow's economy. Here are seven articles, published between 2011 and today, presenting seven major innovative models.

Technology scouting: on the trail of hidden innovators

Business November 30th, 2014, Michaël Haddad / President, X Open Innovation, Technical Advisor in charge of innovation, research, higher education and clusters for Alain Rousset, President of the Aquitaine Regional Council

With the proliferation of technologies and the growing complexity of products and services, it no longer seems possible for any company, as large as it may be, to innovate alone. How to identify the right partners and develop a partnership over time? How to ensure successful exchanges? Technology scouting strives to bring answers to these issues. If developed correctly, it paves the way to technological intelligence. However, effective scouting implies many changes in the organization of the company regarding innovation.

The future of enterprise – 5 – Welcome to the disorganized organization

Business November 29th, 2014, Denis Maillard / Vice President Communication and Strategy, Technologia

Up to recent decades, the enterprise was characterized by a unity of place. Enterprises tomorrow will be characterized by a unity of time, that needed for a project, for a small and large scale contracts, but with no unity of place, inasmuch as the workers can be thousands of kilometres away, in third party office premises or at home, in a remote tele-work mode. Working no longer consists of collaborating with colleagues in a given place built for this purpose, but rather networking with others and organizing a shared sociability. The question is: will the very concept of enterprise survive?

Should we imagine, come the 2030 horizon, new forms of entrepreneurial leadership? Even with the support of Big Data technologies, future managers and business leaders will have to cope with increasing complexity and uncertainty. The credo of there being a single one-best-way already belongs the past. Authority will no longer depend on who owns the knowledge. So, what will the skills and qualities of tomorrow's managerial class look like?

In the past, Hilton Worldwide, which has 4,200 hotels in 90 countries, used to look at individual consumers and decide who was a Hilton customer. It used that determination in its marketing: Hampton Inn people were targeted one way, while those who fit the profile of the Waldorf Astoria were approached in another. Then the company had an a-ha moment.

www.paristechreview.com

This content is licensed under a Creative Commons Attribution 3.0 License
You are free to share, copy, distribute and transmit this content

Logo creative commons

5 quai Voltaire 75007 Paris, France - Email : contact@paristechreview.com / Landline : +33 1 44 50 32 89