Saul Berman & Jerry Wind / Global and Americas Leader for the IBM Strategy and Change Consulting group & Professor of Marketing, Wharton School of Business

Last updated on profile page : December 22nd, 2014


Saul J. Berman, Ph.D. is the Global & Americas Leader for the IBM Strategy & Change Consulting group within IBM Global Business Services (GBS). In this role he works closely with major corporations around the globe on strategic business issues. He leads a worldwide team of IBM consultants focused on delivering business value through business, technology and operations strategy engagements as well as organizational change initiatives.

Prior to this role, Dr Berman was the Lead Strategy Partner for the Media and Entertainment Practice as well as a Global Strategy & Change Services Leader at IBM GBS. Before joining IBM, Saul was the Global Strategic Change Leader at PwC Consulting. He was also previously with The Boston Consulting Group, a divisional Vice President with Broadway Department Stores and an Assistant Professor of Management at the University of Southern California.

Dr. Berman holds a Ph.D. in Management and Information Systems and a MBA in Production Systems and Operations Research from the Graduate School of Business at Columbia University in New York. He obtained a Bachelor of Science in Economics at The Wharton School, University of Pennsylvania, Philadelphia.

Jerry Wind (picture) joined Wharton in 1967 with a doctorate from Stanford. From 1995 to 1997, he led the development of the Wharton globalization strategy. Dr. Wind led the reinvention of the Wharton MBA curriculum (1991-93) and the creation of the Wharton Executive MBA Program (1974). He was founding director of the Joseph H. Lauder Institute and the Wharton International Forum. He has edited top marketing journals, published over 250 articles and 20 books, and received the four major marketing awards: Buck Weaver, Charles Parlin, Converse, and AMA/Irwin Distinguished Educator Award. As one of the original Legends in Marketing, an 8-volume anthology of his work is forthcoming from Sage.

He has consulted with over 100 companies and testifies in intellectual property and antitrust cases. He sits on variousadvisory boards, is Trustee of the Philadelphia Museum of Art and Chair of its Marketing Committee. His current research focuses on marketing-driven business strategy, the Network Challenge; the future of advertising and marketing; creativity and innovation; and challenging one’s mental models.

By Saul Berman & Jerry Wind on ParisTech Review

Les revenus du gratuit

Business on October 13th, 2011

Les médias et l'informatique ont pris de plein fouet la vague du gratuit. Google, Amazon ou Apple ont su développer des modèles d'affaires innovants, d'autres n'y sont pas parvenus. Saul Berman, consultant chez IBM, et Jerry Wind, professeur de marketing à Wharton School, reviennent sur quelques questions cruciales: qui paie vraiment les contenus gratuits? A quoi ressembleront les modèles d'affaires de demain?
The phenomenon of free has hit many businesses hard, particularly media businesses, argues Saul J. Berman, Global & Americas Leader for the IBM Strategy & Change Consulting Group. In 'Not for Free: Revenue Strategies for a New World', Berman offers lessons from successful business model innovations as well as from failures. Who pays for free content and why new models are essential for success?

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