Robert Bell / Chairman, Department of Economics, Brooklyn College, City University of New York

Last updated on profile page : May 12th, 2010

BIO

Robert Bell is Professor of Management and Chairman of the Economics Department at Brooklyn College, City University of New York. He is the author of “The Green Bubble -- Waste Into Wealth: the New Energy Revolution” (New York: Abbeville Press, 2008; first edition published in Paris by Editions Scali, 2006; and French language edition, “La Bulle Verte,” published by Editions Scali, 2007). His seven previous books include “Beursbedrog” [“The Stock Market Sting”] (Amsterdam: De Arbeiderspers, 2003); “Les Peches Capitaux de la Haute Technologie” [“The Capital Sins of High Technology”] (Paris: Seuil, 1998); and “Impure Science” (New York: Wiley, 1992). This article is based on his participation in the roundtable discussion “De la Tulipe au Gaz Carbonique” at Universite d’ete du MEDEF on September 3, 2009.
(photography : © Isabelle Plat)

By Robert Bell on ParisTech Review

Au cours des prochaines années, une immense bulle "verte" de marché verra le jour alimentée par la peur omniprésente du réchauffement climatique, la crainte d'un monde sans pétrole, et les politiques publiques américaines. Les sociétés qui n'auront pas investi suffisamment dans l'"économie verte" feront face à des difficultés sans cesse croissantes à mesure que les ressources, y compris les capitaux, commenceront à leur échapper et à aller vers les entreprises vertes. C'est pourquoi les dirigeants doivent parvenir à des réductions importantes d'émissions de carbone afin de se préparer à ce changement qui va s'opérer dans le monde des affaires.
In the coming years, a huge "green" market bubble will emerge, driven by a pervasive fear of global warming, a panic away from oil, and U.S. government policies. Companies without a legitimate sustainability initiative will then face increasing difficulties as resources, including investments, begin to flow away from them and toward green businesses. As such, executives need to be achieving significant carbon reductions today to prepare for that upcoming shift.

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