Jacquie McNish is a senior writer with the Globe and Mail. She is also an adjunct professor at Osgoode Hall Law School where she co-teaches a third year law seminar on shareholder rights and the media. She has worked in Canada and the United States for The Wall Street Journal and The Globe and Mail.
She is the winner of seven National Newspaper Awards and the author of three best selling books: The Big Score: Robert Friedland and the Voisey's Bay Hustle; Wrong Way: The Fall of Conrad Black, the 2004 National Business Book Award winner co-authored with Sinclair Stewart; and The Third Rail, 2013 National Business Book winner, co-authored with Jim Leech. She is also the co-author of Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of Blackberry (April, 2015).
- Latest stories (The Globe and Mail)
- BOOKS BY JAQUIE MCNISH
The Big Score: Robert Friedland, INCO, And The Voisey's Bay Hustle
List Price: EUR 17,93
Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of Blackberry
List Price: EUR 26,41
Wrong Way : The Rise and Fall of Conrad Black
By Jaquie McNish on ParisTech Review
Si BlackBerry représente à peine 1% des parts de marché du smartphone aujourd'hui, l'entreprise canadienne en contrôlait la moitié il y a quelques années. Comment un succès aussi éclatant peut-il se transformer en un échec aussi sévère? Les journalistes Jacquie McNish et Sean Silcoff donnent quelques réponses à cette question dans leur livre Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry. Americanus Reed, professeur de marketing à Wharton, s’entretient ici avec Jacquie McNish.
Though BlackBerry has less than 1% of the smartphone market share today, it once had more than 50%. The question is how such a successful company could fall so far. Journalists Jacquie McNish and Sean Silcoff provide many of the answers in their book, Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry. Wharton marketing professor Americus Reed recently had an opportunity to talk with McNish about what we can learn from the rise and fall of BlackBerry.