Gopi Kallayil is the Chief Evangelist at Google for Brand Marketing. Prior to that he was Chief Evangelist of Google+ for Brands. Earlier he worked on marketing the Company's flagship advertising product, AdWords, in the Americas and Asia Pacific. He also led the marketing team for AdSense, Google's publisher-facing product.
Before joining Google, he was on the management team of two Silicon Valley venture funded startups. While a consultant with McKinsey & Co., he worked on engagements helping the management teams of large corporations improve business performance and maximize revenues. He has also led large Information Technology projects for global corporations in India, China, and the US.
Gopi Kallayil earned his Bachelors degree in electronics engineering from the National Institute of Technology in India. He received his Masters in Business Administration degrees from the Indian Institute of Management and The Wharton School of Business at the University of Pennsylvania. He is an avid yoga practitioner, triathlete, public speaker, global traveler and Burning Man devotee. He has spoken at TEDx, Renaissance Weekend, The World Peace Festival and Wisdom 2.0. He hosts a TV program on cable and YouTube called Change Makers.
Suzie Reider leads Industry Development for YouTube and spent the past 5 years running the advertising sales organization for YouTube and the Google Display Network. Suzie was hired as the Chief Marketing Officer of YouTube in summer of 2006 and prior to that served as Senior Vice President and General Manager for the Games and Entertainment Division of CNET Networks (now CBS).
Before joining CNET Networks, Suzie spent 14 years with Ziff-Davis publishing where she leveraged her expertise in advertising sales, promotions, events, research and marketing for various computer and video gaming publications. Suzie Reider also serves on the board of the San Francisco Film Society.
Face à l'évolution rapide des nouveaux supports numériques, le marketing traditionnel ne suffit plus. Suzie Reider, directrice générale de Google pour les solutions de branding, et Gopi Kallayil, évangéliste en chef de Google sur cette même question, mettent en évidence les six écueils les plus courants que les spécialistes du marketing se doivent d'éviter.
Digital media is evolving rapidly and requires more than traditional marketing. Suzie Reider, Google's managing director for brand solutions, and Gopi Kallayil, Google's chief evangelist for brand solutions, highlight six common traps that new-age marketers must avoid.