Daniel Debow, Rajat Paharia & Kevin Werbach / Co-founder of Rypple, Founder of Bunchball, & Professor of Legal Studies and Business Ethics at Wharton School of Business

Last updated on profile page : December 22nd, 2014


Daniel Debow is now an SVP at Salesforce.com, where he drives marketing for Salesforce Work.com, a sales performance management solution that helps Facebook, LinkedIn, Spotify, and other innovative companies align, motivate, and drive the performance of their sales teams. At the time this interview was conducted, Daniel was co-founder and co-CEO of Rypple, a social performance management platform acquired by Salesforce in 2012. Prior to Rypple, Daniel was on the founding team of Workbrain, which provided workforce management solutions to Wal-Mart, Citibank, and other large enterprises. Workbrain grew to $100 million in annual revenues before being acquired by Infor in 2007. A sought after speaker on how social media is changing the workplace, Daniel is a contributor to Fortune.com and the Huffington Post. He’s been widely quoted in Wired, the Financial Times, the Economist and Bloomberg Businessweek. Daniel holds a JD/MBA from the University of Toronto and an LLM in Law, Science and Technology from Stanford University.

Widely recognized as the father of gamification, Rajat Paharia (picture) founded Bunchball in 2005. Since then, he has parlayed his unique understanding of technology and design – along with a preternatural ability to recognize patterns – into the creation of a company whose market-defining solutions have helped engage customers and motivate employees at a wide array of companies, including Toyota, Mattel, T-Mobile, Bravo, VMware, ESPN, BOX Technologies and Kimberly Clark. Before founding Bunchball, Rajat had built a technology design career at IDEO, Philips Consumer Electronics, IBM Research and ViewStar. Rajat earned a master’s degree in Computer Science (with a focus on Human Interaction) from Stanford University, and a bachelor’s degree from the University of California Berkeley. Rajat is the also the author of Loyalty 3.0 - How to Revolutionize Customer and Employee Engagement with Big Data and Gamification.

Kevin Werbach is a leading expert on the business, policy, and social implications of emerging Internet and communications technologies.

Werbach is an Associate Professor of Legal Studies and Business Ethics at The Wharton School, University of Pennsylvania. He is also the founder of the Supernova Group, a technology analysis and consulting firm. He advises companies, writes about emerging trends in communications and information technology, and organizes Supernova, a major annual executive technology conference. He co-led the review of the Federal Communications Commission for the Obama-Biden Transition Project.
Werbach is the former editor of Release 1.0, a renowned industry publication that provided leading-edge analysis of key technology trends for senior executives. Working with technology guru Esther Dyson, he co-organized the annual PC Forum conference. During the Clinton Administration, he served as Counsel for New Technology Policy at the FCC. Called “one of the few policy wonks who really got it” by Wired, he helped develop the United States Government’s e-commerce policy, shaped the FCC's approach to Internet issues, and authored Digital Tornado, the first comprehensive analysis of the implications of the Internet.

Werbach is a magna cum laude graduate of Harvard Law School, where he served as Publishing Editor of the law review, and a summa cum laude graduate of the University of California at Berkeley.

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By Daniel Debow, Rajat Paharia & Kevin Werbach on ParisTech Review

La diffusion de modèles issus du monde des jeux va-t-elle changer notre façon de travailler? Kevin Werbach, professeur d'éthique des affaires à Wharton School, en discute avec Rajat Paharia, fondateur de Bunchball, une entreprise high-tech qui apporte aux entreprises des solutions de ludification, et Daniel Debow, co-fondateur de Rypple, une société de management de la performance sociale.
What exactly is gamification, what is it not, and how will it be changing the way we do business in the next few years? Wharton's professor of legal studies and business ethics Kevin Werbach talks with Rajat Paharia, founder of Bunchball, a tech company that enables businesses to implement gamification, and Daniel Debow, co-founder of Rypple, a social performance management company.


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