Chunyan LI / Founder and CEO, Feida Consulting

Last updated on profile page : February 4th, 2015


A graduate from Peking University (Beida) and HEC Paris, Chunyan LI was born in China. She has been based in France for now 11 years and keeps traveling between West and East.

She has accumulated over ten years of experience in strategy consulting, marketing / business development, and management of international projects in both countries and across varied industries: telecom services, cosmetics, energy & utilities, retail, automotive and construction (mainly at Roland Berger Paris, Alcatel-Lucent Paris and Beijing Accor Services, which became Edenred in 2010).

In 2014, Chunyan Li founded Feida Consulting, a consulting firm advising business leaders on issues of strategy and performance between China and France / Europe. Feida also hosts the France-China digital forum which aims to promote Franco-Chinese exchanges.

Fluent in Chinese, English and French, learning Spanish, Ms. Li co-translated "Les sciences humaines sont-elles des sciences de l’homme? (PUF, 1998), which was released in China by San Lian editions in 2001. She has recently published "Réussir sur le marché chinois: 100 dirigeants révèlent les secrets du casse-tête chinois" (Succeeding in the Chinese market: 100 leaders reveal the secrets of the Chinese puzzle) (Eyrolles, 2014). She’s currently working on her second book, also about China.

  • Feida Consulting
  • Forum France-Chine
  • Réussir sur le marché chinois : 100 dirigeants révèlent les secrets du casse-tête chinois
    Chunyan Li
    List Price: EUR 24,00

By Chunyan LI on ParisTech Review

Entre les Chinois et les Français, les Allemands, les Américains, de nombreuses différences culturelles demeurent, qui ne sont pas toujours faciles à repérer et à comprendre. De là ces petites et grandes incompréhensions qui peuvent déstabiliser les interlocuteurs et rendre difficile le travail en commun. C'est l'autre face de la mondialisation: la multiplication des malentendus. Il n'est pourtant pas impossible de les lever.
This is the other side of globalization: more and more cases of misunderstanding. However, it is not impossible to avoid them. All you need are a few keys that allow you to step into the other person's shoes. Here are ten such keys, covering some especially sensitive points met in the business world.

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