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The growth in unconventional hydrocarbons has passed from adolescence and is approaching an age of maturity. Yet, optimism must be offset the concerns for those living closest to the revolution. Glancing back over the North American and Australian experiences some preliminary conclusions can be drawn. While best practices are making a contribution to sustainable production the equation will remain incomplete without fearless public debate of the subject.

Mistakes Politicians Make

Society January 25th, 2012, David E. Lewis / William R. Kenan, Jr. Professor of Political Science at Vanderbilt University

There are systematic reasons why elected officials make certain kinds of mistakes over and over. One thing political scientists have discovered by examining the political species is that it shares common characteristics picked up by adapting to its natural environment. One of the strongest motivating forces in this environment is the pressure for reelection. It is precisely this drive for reelection that introduces predictable biases into political decision-making and helps explain governments' paralysis in the face of some very serious problems.

Bottling the Wind

Industries January 23rd, 2012, ParisTech Review / Editors

The green energy boom has opened up cracks in the electricity sector to force to the surface problems which until recently were of only marginal interest. Wind power in particular has provoked forceful debates. Among the subplots are questions over how to manage intermittency. The result is a multiplicity of paths to innovation, one of which leads directly to electricity storage.

Bitcoin: A Universal Complementary Currency?

Business January 20th, 2012, Pierre Noizat / Chief Operating Officer, Paymium

Bitcoin is a new payment application available on the internet since January 2009. In a way, by virtue of its open source publication, it is similar to the World Wide Web, the hugely successful internet application of the internet that now enables so many others. Much like the WWW has redefined the way mankind produces and shares knowledge, bitcoin transforms the social code underlying money supply to bring about a new degree of economic freedom. Can it be seen as a new monetary reform vehicle?

Companies like Amazon or Sprint are banking on customer lifetime value (CLV), a marketing formula based on the idea of spending money up front to gain customers whose loyalty will reap rewards over the long term. As many companies turn to subscription-based business models, CLV will become a larger issue.

The Rise of Automated Metro Systems? A French Return on Experience

Industries January 5th, 2012, Francois Gerin / Deputy Managing Director, Siemens SAS

The first automated metro lines opened over thirty years ago. Today, new projects are being launched and older lines are being upgraded to automatic systems. These choices are driven by technical as well as economic reasons. But do the edges of the automated metro live up to the investments? Recent projects in and around Paris provide some valuable feedback.

Of Speculators and their Demons, and Being Reasonable

Science and Technology January 2nd, 2012, Eric Brian / Senior professor at Ecole des hautes études en sciences sociales (EHESS, Paris)

Whether it comes from ethics or from theory, the impression is that the days of the contemporary speculator are numbered. For this moody character is reckless: he is one to confuse the stock market and roulette. Economic theory has a hard time understanding him. Nevertheless, a theory of the speculator is possible.

Green Chemistry’s Industrial Strategies

Industries December 23rd, 2011, Pascal Juery / Group Executive Vice-President, Rhodia

It's been less than fifteen years since the issue of green chemistry has become a matter of public debate, yet it now seems to prove strategic for that industry. Far from being a mere compliance with standards dictated by regulations, this is a matter of strong industrial choices - choices by no means limited to developing new processes, but truly involving a major overhaul of the chemistry industry.

Moving Towards Industrial Ecology

Business December 21st, 2011, François Grosse / Special Advisor to the COO, Veolia Environnement

To build a sustainable economy, consuming fewer natural resources, we need to think in terms of growth, not otherwise. The issue of sustainability should be tackled in a dynamic way. By setting a new model for the lifecycle of materials, we can project what the future's economic model could look like.

Information is more abundant than ever. Day after day, the flood of data is growing at exponential rates. Barely ten years ago, the main issue for politics and industries, was to hold a firm grip on this daunting explosion. Today, the challenge consists in being able, in real-time, to take advantage and transform into value massive swaths of data.

As a theme, social innovation emerged in the 1960s, driven by management theorists like Peter Drucker and social entrepreneurs such as Michael Young, founder of the Open University. But only in the last decade has it really taken off, by redrawing the sometimes blurry line between business and civil society, one drawing inspiration from the other and vice versa.

What exactly is gamification, what is it not, and how will it be changing the way we do business in the next few years? Wharton's professor of legal studies and business ethics Kevin Werbach talks with Rajat Paharia, founder of Bunchball, a tech company that enables businesses to implement gamification, and Daniel Debow, co-founder of Rypple, a social performance management company.

Micro-algae are driving a small technological revolution. Their cultivation marks a new era in the production of biofuels, reinventing industrial processes as well as economic models. In the United States and Europe, several projects are now moving from an experimenting phase to actual operation.

Challenges and Stakes of High Performance Computing

Science and Technology November 30th, 2011, Philippe Ricoux / Executive in charge of Numerical Processing and Modeling, Scientific Division, Total

To understand tsunamis or locate oil slicks, scientists are running ever more complex models in ever more powerful machines. Some are now able to compute nearly ten million billion operations per second. Welcome to the world of HPC (High Performance Calculation) where technical challenge meets major industrial stakes.

The gap between the demands of markets and the ability of firms to meet those demands is costing firms profitability now and competitiveness in the future. Wharton School professor George S. Day and colleague David Reibstein talk about the growing flood of data, knowledge sharing technology, the socially networked and ever demanding consumer, and how some companies are successfully building their customer base.

Have you heard of Twollars yet? Maybe not, but by now you've probably heard of Facebook credits. Social networks are developing virtual currencies who could be used by hundreds of millions of consumers, with consequences whose scale we are just beginning to measure. Where will the cash flows derived from these transactions transit?

The Art of Imitation

Business November 18th, 2011, Oded Shenkar / Ford Motor Company Chair in Global Business Management, The Ohio State University

Whether in business schools, firms or in the specialized press, innovation is a highly praised value. What if it were a myth? The road to success could also lie in the art of imitation. The examples stand before us: Apple, EasyJet, and Wal-Mart are well-known innovative companies. And yet, their success was largely built on their ability to combine both innovation and imitation.

Mobile phone communications have provided fertile territory for research into the spatial dimensions of communities. Studies of calling patterns have shed new light on the complex nature of networks. The analysis of billions of calls across a number of countries has led to a surprising conclusion: telephone exchanges are still largely dictated according to administrative boundaries laid down long before the arrival of the mobile handset.

The Revolution of Personalized Medicine

Society November 8th, 2011, Marc-Olivier Bévierre / Partner with Cepton Strategies, Paris

From risk profiling to gene therapy and molecular diagnostics, personalized medicine opens new, exciting fields to medical research. Not only is it good news for the patients: considerable improvements are at stake, both for health systems and pharmaceutical firms now struggling to reinvent themselves. But the road ahead is still full of obstacles.

Where Does Nuclear Safety Stand after Fukushima?

Industries October 31st, 2011, André-Claude Lacoste / Chairman, Nuclear Safety Authority (France)

The Fukushima has brought nuclear safety front-stage again. This catastrophe has already enabled us to pin-point several specific weak points, e.g., system complexity and non-collaboration (independence) of the Japanese institutions concerned. But elsewhere in the world, questions are still being raised and the prospect of setting up an international authority in this field is remote.

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